Did you know that we are all creative, even if we aren’t pumping out masterpiece oil paintings or Pulitzer-Prize novels (yet!)? According to researchers who have examined creativity over nearly five decades, the study and understanding of creativity, including the little “c” (every day creativity) and the big “C” (genius creativity) can be divided into four lenses or paradigms (dubbed by Mel Rhodes and now commonly known as the 4-Ps) – Person, Process, Person, and Press (Environment).
When discussing creativity, we often pose the following questions: What is (a) creative (product)? What qualities, traits, talents are connected to a person that somehow distinguishes them as creative? How is creativity achieved? And finally, what conditions (historical/everyday) are conducive to creativity (the press)?
There are a number of definitions of “creativity” — but for the most part, they include some level of novelty (or surprise) and fruition or manifestation that is either useful, beautiful, or of value to the person who created it, or appreciated it.
With training in Creative Problem Solving (CPS) from the International Center of Creativity at SUNY College of Buffalo, I have a vast interest in the research, study, and practice of CPS and creativity and innovation. Here you will learn more about Creativity Research, Tools, and Resources, as well as my own academic Research pursuits.
Creativity and Public Relations
My interests in creativity within the realm of Creative Problem Solving (CPS) include Ekvall’s 10 Creative Climate Dimensions as they relate to organizations and organizational creativity, the FourSight Thinking Tool and the ways in which collaboration can be facilitated through an understanding and diverse inclusion of people with differing creativity/innovation preferences, as well as duBono’s Six Thinking Hats and the ways in which communicators and Public Relations practitioners can use this framework for both divergent (ideas) and convergent (collaboration/consensus building).
Emerging from community planning research and practice is a relatively new concept called Creative Placemaking. This concept suggests an approach to encourage community sustainability and development through deliberate efforts to put creative individuals, artists, musicians, designers at the forefront to drive change and encourage innovation and growth. It is creative, entrepreneurial, and brings artists out of their silos and into the thick of community planning and leadership. My research pursuits are examining ways in which rural areas in particular are embracing creative placemaking as a form of New Ruralism development.